ENTREPRENEURS ARE MADE OF THE ‘RIGHT STUFF’

AND SO ARE BERLEY!

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Casually scanning the myriad of small business accountant company websites, you might be forgiven for thinking that accountants are all the same. The sad fact though is, many are.

Accountants though, have a greater responsibility for their clients and shouldn’t sit back content with performing run-of-the-mill functions. This relates to accountants being part of their client’s business support system. Above all else, accountants are business advisers.

Let’s face it, as an entrepreneur you know you need a small business accountant and bookkeeper in the background taking care of the day-to-day issues with your financial affairs. You’re probably not inclined to want to dwell on that though, choosing to focus on the business at hand: making your ideas work, getting other people to buy into them and growing your business through innovation.

You need to know you are working with a company that understands your particular entrepreneurial needs and takes care of that for you, but also shares the same passion for your business and innovation as you do and can provide a valuable contribution to helping you achieve success.

What makes Berley so different? Our founders are entrepreneurs; we think differently to most accountants and certainly, act differently.

We see ourselves as business advisers that perform an accountancy function. A subtle difference, but an important one when you understand our goal is to appeal to entrepreneurial businesses and their entrepreneur leaders.

Our goal is to set you free; free to focus on the important stuff! We will make sure your financial affairs are kept in check, but also provide advice and guidance based on the experience we’ve accumulated over years of working with companies like yours.

Above all, we understand the daily trials and tribulations that entrepreneurs go through and the expectations levied.

To be an entrepreneurial success you need a number of critical qualities:

To successfully support an entrepreneur and their business, we have to share the same qualities! We know, we went through exactly the same process when we set up Berley.

  • 1) Sharp Eyesight

    To Spot New Opportunities  – Your vision of success is strong, but the road to success is paved with unforeseen problems and potential opportunities; sharp eyes can spot these early.

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  • 2) A Cool Head

    A Cool Head For Quick and Decisive Thinking Under Pressure – If your air supply fails when you’re scuba diving, the most natural thing to do is panic and head for the surface fast. This, of course, can be disastrous. Sudden pressure change kills. Remaining calm and signalling your diving buddy to share their air can save your life.

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  • 3) A Strong Jaw

    You’re Going to Have to Take a Few on the Chin – Let’s face it, where innovative business ideas are concerned, not everybody is going to believe in you; it’s just the way it is.

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  • 4) A Resolute Heart

    The Courage and Passion to Succeed – Taking criticism from others is all in a day’s work for an entrepreneurial spirited businessman.

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  • 5) Athletic Legs

    Stamina for the Race to the Goal – Business ideas can often seem so simple, rather like a walk in the park, but once you have your business plan laid out and a full appreciation of what it will take to make it real, it can seem like more like a pentathlon.

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  • 6) A Firm Grip

    Carpe Diem – Great new business opportunities don’t come around that often for most people in business unless of course, it’s you that’s creating them. That’s the difference between ordinary businessmen and true entrepreneurs: They create the opportunity and ‘seize the day’.

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  • 7) Plenty of Guts

    Determination and Instinct – Gut instinct is often all that it takes to start a great business venture. The internet is littered with stories of entrepreneurs who followed their gut to found well respected and successful businesses.

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  • 8) Broad Shoulders

    Broad Shoulders To Bear A Heavy Responsibility – Entrepreneurs and their accountant shoulder a heavy responsibility, particularly with early investors.

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  • 9) Strong Back

    Resilience to Bear a Heavy Load  – “It was your idea, now make it happen!” Isn’t that what the voice in your head keeps telling you? Shouldn’t you do as much as you can to spare the expense? You’ll certainly need to carry the business initially, but then what?

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